Web Site – The Basics

The Basics

For business owners with more time than money running your own website can be a difficult but essential thing to do. We are here to take away the pain of building and managing a website by providing you with the right knowledge and also access to the best tools for the job. With a little help and guidance, anyone who can write a Facebook post or send an email, can likely build their own website and we have already helped thousands of people, from many walks of life, to manage this process for themselves.

Basic Components of a Web Site

All web sites have the same basic components  :

  • Domain Names
    This is the name that people type into their browser address bar (at the top of the screen) in order to find your website. It is often called a URL or Web Address) e.g. www.webpackages.com.au.  Quick Fact:  A website can have more than one domain name if you choose

    Power Tip #1 – We suggest that you choose a name that describes who you are, what you do and where you do it.

  • Web Hosting
    Now, here are where things can sound a bit nerdy. Basically, hosting is a bit of space on a computer (also known as a web server) that is connected to the Internet. This is where the content (Text, Photos, Images, Videos, MP3 etc.) is stored that makes up your web site. It is often where your emails live as well.At Web Packages, we choose to use a cloud based system so that your website is actually living on at least 4 inter-connected computers at once. This makes your site more robust, faster and more able to cope with spikes in traffic (e.g. many single-server based websites will noticeable slow down at peak times).

    Power Tip  #2 – Backup your own site using a simple to use plug-in

  • Website Content
    The content of your website is made up of several components:
  1. Logo – this may include your business name, design and style and perhaps even a tag line (a few key words or sentence describing something about you)
  2. Design (Theme) –  the look & feel of your website. This is the first impression given to a potential client by your organization. In a WordPress based site, this is called a Theme. By default we will install two different themes for our clients and you also are able to add or update themes as you feel necessary. WordPress has many readily available themes to choose from.
  3. Words – often referred to as text or copy. Ensure you choose your words carefully and keep the text focused. You want to make your point succinctly and precisely. Don’t be tempted to make a page too long just because you can.
  4. Images – There are 3 common formats in which you can store your images : JPG (commonly used for photos), GIF (older format still used for animations) and PNG (a more modern replacement for JPG and GIF).

    Power Tip  #3-  Remember websites are not the same as a print run, you can change your content easily as and when required

  • Web Platform (Content Management Systems)
    A content management system (or CMS) brings all of the above components together to make your web site work. We love and use WordPress for most of our sites as it is popular; powerful; simple; and best of all it is free to use and update. WordPress now dominates the CMS marketplace with over 60% of websites using it.

We will talk more about WordPress in our next blog post.


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